The Consumers and the Consumed
Carlos paused in the middle of a crowded boardwalk to open a bottle of Coke. Much to his surprise, a genie appeared out of an explosion of foam—although no one around him seemed to notice.
“YOU HAVE AWAKEN ME FROM MY SLUMBER!” the genie thundered, folding his arms across his chest. “For that, I will grant you ONE wish!”
“Only one?” Carlos said, “I thought it was three.”
“Well,” the genie replied, shrugging, “This ain’t Disney.”
With his hand to his chin, Carlos tried to think of the one perfect wish as the bottle of Coke continued spewing out foam on the ground between them, and people walked all around them in and out of the shops and cafés, going about their day, absorbed into their iPhones and Androids. Finally, after several minutes…
“I wish for…POPULARITY!”
The genie smiled and rose up to his full height, seeming to tower over Carlos.
“Your wish is my command,” he said, raising his arms in the air, twiddling his fingers in Carlos’ direction, “ABRA CADABRA!”
POOF! Carlos disappeared and in his place sat a bag of Cool Ranch Doritos, which was immediately scooped up by a passing stoner, who high-fived the genie, ripped open the bag, and popped some into his mouth.
“Mhm…Best Doritos ever!” he proclaimed as he disappeared into the crowd.