Rather than going the traditional marketing route, I am trying out some things that won't cost either me or my potential audience to do (aside, potentially*, from obtaining my book in some fashion). Anyways, I have come up with a new drinking game for hipsters: it's called, "Spot the Music Reference in Out in the Garage#". First, you get as many players as you can and divide them as per the number of books one has to share between teams: if it is a 1:1 ratio, then it is possible to play as individuals rather than as teams. (However, if you want to share a strategy between members of a group, teams are the way to go.) Once the books are distributed (don't worry folks, this is the hardest part), you will take turns reading Out in the Garage out loud, however you want to divide it (e.g. sentence by sentence, paragraph by paragraph, page by page...), switching reading between the teams, trading off between team members, and the first person to spot a music reference during the reading gets to either drink or distribute the drink to one of their team members. If the person who drinks can afterwards recall from memory at least two lines in the song referenced (which you will be able to verify with my Spotify playlist, or any other way you wish to verify the two lines of lyrics[and I do encourage to you to listen to the song all the way through and continue playing the game]). The game ends when you have either gotten all the way through the book, or you decide to give up, because one or more players are way too drunk to continue, and the team with the drunkest people (who aren't being too much of a shame, as judged by the rest of the players of the game) wins. You also have the option to award one player between the teams as the Shame of the Game, based on criteria that you create.
*Note, you could also potentially play this game with my blog, if you don't want to purchase the book. If that is the case, you will have to find the songs, as I don't have a playlist for that (yet, anyways --- maybe someday).
# Which will be out January 14, 2014.